Utopia Media Group
Four businesses that take a brand from strategy to screen: the agency, the production house, the ad-tech pipeline and the channel.
Strategy, production, distribution, channel.
Most agencies hand a brand off at the edge of their competence. Utopia Media Group was built so the idea, the film, the media buy and the audience all sit under one roof.
Utopia Media Limited
The 360° creative marketing agency at the centre of the group. Brand strategy, idea development, copywriting and design, and campaign execution across every touchpoint — built on data and African storytelling.
Arcadia Digital Networks
The group's digital pipeline. It owns and manages the Utopia demand-side platform, with reach across more than 50 million Nigerians and over 20,000 websites and blogs.
Section84
Premium video production, from pre-production through the shoot to post, plus production gear rental. If it can be scripted, the group can shoot it.
Arcadia Premium TV
Content development, creation and monetization — including mobile TV and app development — putting the group's programming in front of the right audiences.
What the group does
An integrated marketing communications approach: the ideas and the execution come from the same team.
- Creative brand strategy
- Idea generation
- Copywriting & design
- 360° campaign execution
- Social media marketing
- Media buying
- Digital marketing
- Content marketing
- Content writing
- Community management
- Video production
- Content monetization
How the work gets made
A sequence, not a menu. Each stage is the input to the next, and the campaign does not move forward until the stage before it holds.
Briefs, and what was done about them
South African Tourism
- Brief
- Launch the brand in the Nigerian market and show the beauty of South Africa.
- Response
- Managed the overall deployment strategy across West Africa, spanning press, out-of-home and radio in Nigeria and Ghana.
Wema Bank
- Brief
- The bank was seen as slow and old-generation. Disprove it.
- Response
- A 360° campaign built around an ambassador signing, with banking products humanised into characters across television and digital.
Trophy Stout
- Brief
- Launch Trophy Stout into the Nigerian market.
- Response
- Engagement campaigns, original creative, streamed live performances and a run of branded skits.
MTN
- Brief
- Develop the interface for the MTN network app.
- Response
- Designed the UI for the new app end to end, from onboarding through streaming and account management.
Brands the group has worked with
A selection from more than forty, across drinks, telecoms, banking, tourism, health and FMCG.
- Pepsi
- MTN
- Moët & Chandon
- Domino's Pizza
- South African Tourism
- Cadbury
- Stella Artois
- Dettol
- Trophy
- Heinz
- Red Bull
- First Bank
- Wema Bank
- Pizza Hut
- Avis
- Hero
- McVitie's
- Durex
- Evercare
- VFD Group